Archive for the ‘Advertising’ Category

Ebook Review – The Definitive Guide to Google Adwords

Friday, January 15th, 2010

EBOOK DETAILS

File Size: 6.38mb Zipped, 9.86mb Unzipped.

Number of Pages: 205

Format: Adobe Acrobat (.pdf)

Subject: A guide to getting started with and profiting from Google Adwords.

Other Information: Comes with multiple free bonuses including a crash course, a quick start guide and a transcript on how to profit with Google Adwords.

ABOUT PERRY MARSHALL (AUTHOR OF THE DEFINITIVE GUIDE TO GOOGLE ADWORDS)

Perry Marshall is a direct marketing expert. Perry is a published author, sells a number of products offering marketing advice and also offers a marketing and publicity service for a number of companies.

ABOUT THE DEFINITIVE GUIDE TO GOOGLE ADWORDS

Before I begin this review I want to let you know my experience with pay per click (PPC) advertising. I had tried PPC once before reading The Definitive Guide to Google Adwords, based on a recommendation in The Rich Jerk’s ebook. However, The Rich Jerk does not cover PPC in a great level of detail and as a result I didn’t really have a clue what I was doing. I simply deposited the money in the PPC account, entered all the keywords related to my website that I could think of from the top of my head, created an advert and ran the campaign. Although, I noticed increased traffic and increased Google Adsense earnings – I was losing money, I wasn’t tracking my PPC traffic and I didn’t know how to improve adverts or keywords. As you can see although I had experience of PPC before reading Perry’s guide, I didn’t know what I was doing and I would definitely consider myself an Adwords beginner.

In Perry’s words, The Definitive Guide to Google Adwords teaches you ‘How to Beat the Learning Curve and Generate Instant Web Traffic with the World’s Fastest Direct Marketing Machine’. In my own opinion, it is an extremely comprehensive guide to Google Adwords (weighing in at over 200 pages) which takes you from getting started with Adwords right through to mastering the Adwords system. The ebook is split into the seven broad chapters; ‘Getting Started’, ‘Managing the Basics’ and ‘Making your Traffic Pay’, ‘Tools, Tips and Tricks’, ‘Your Questions Answered’, ‘Improving your World’ and ‘Further Help and Services.’ But how well does Perry explain the complex Adwords system?

Perry begins with ‘Getting Started’ which is broken down into the following subsections:

- Google Adwords & The Art of War: Thill, Addiction, Obsession Fun!!

- Why Google Adwords is So Important and Why You’re Lost Without It!!

- Building a Campaign from Scratch: A Step-by-Step Example!!

- Anatomy of a Real Life PPC Campaign!!

- Your “Getting Started” Ad Content Checklist!!

- How to Advertise in Local Markets!!

In this pretty self explanatory first chapter Perry explains how to get your first Adwords campaign up and running. By far my the most useful section of this chapter to me was ‘Building a Campaign from Scratch: A Step-by-Step Example’. For the campaigns I have started this has been my blueprint. Screenshots are included every step of the way and I found it really easy to perform all the necessary research (something I didn’t have a clue about beforehand) and then create my first Adwords adverts. When I want to create a campaign I just get this section on screen and then follow it – it really is as simple as that. I also found the ‘Getting Started Ad Content Checklist’ very useful as a summary to the chapter. My main criticism of this chapter is that Perry recommends certain tools & services that cost a fair amount of money – some of which are pretty much essential to running your Adwords campaign. Having purchased this ebook I wasn’t expecting any additional expenditure apart from my Adwords fees so I was a little disappointed with this. However, in general this chapter does a great job and is responsible for improving my understanding of Adwords and getting my first adverts online.

The next chapter is entitled ‘Managing the Basics’ and covers:

- Campaigns, Adgroups & Keywords: How to Break Them All Down!!

- Keyword Status: How Google Rewards You For Relevance!!

- Andrew Goldman’s “Goldilocks Theory of Good Ad Copy”!!

- Expanded Phrase Matching & The Power of Negative Keywords!!

- Turning Solid Traffic from Ultra Generic Keywords!!

- Google Adwords Cheat Sheet!!

This chapter follows on nicely from ‘Getting Started’ and explains how you can improve the efficiency of your Adwords campaigns. Whereas the main aim of the first chapter is simply to get your Adwords campaign running, ‘Managing the Basics’ shows you how to organise your adverts, keywords etc, so that they are more relevant. How Google rewards you for relevancy is explained in greater detail by Perry, but in simple terms more relevant adverts get better Click Through Rates (CTRs), lower keyword costs and better positions, so it’s definitely in your interests to have relevant adverts. Overall, I found this to be another great chapter. Perry includes lots of sample adgroups as examples to help you learn, and shows you how to improve the relevancy for all of them. I’ve applied these principles to my own Adwords campaigns (which have been running for a month at the time of writing) and I’m pretty happy with the conversion rates. I know that there’s still room for improvement but I’m pleased with the results after one month.

The third chapter is ‘Making Your Traffic Pay’ and discusses:

- Converting Your Traffic to Sales: The Most Critical Success Ingredient!!

- Your Most Strategic Number!!

- Perry Marshall’s Web Traffic Conversion Cheat Sheet!!

- The Importance of Tracking Conversions and Sales!!

- Hands On Conversion Tracking: A Real Life Example!!

- Moving Products Like Hotcakes, But Barely Breaking Even!!

- Using Google’s Conversion Tracker!!

- What are Turn-the-Corner Keywords, and Why are They Critical!!

- Value per Visitor and Affiliates!!

- Google’s Stricter Affiliate Policy: Why It’s Good News for You!!

- The Absolute Paramount Importance of Split Testing!!

With this chapter Perry makes a very good point about Adwords – Your traffic is useless unless you can convert it into customers. The most useful part of this chapter for me was the advice on turning content traffic (Google Adsense) on or off for your Adwords campaign as it’s not really something I had considered before. Plus there’s a great tip in there which will help you avoid a bidding war and save quite a lot of money, whilst sacrificing only a little traffic. However, my overall impression of this chapter is that it wasn’t as good as the previous two. Although it is well written, contains plenty of examples and is easy to follow I found that I didn’t learn as much from this chapter. The first two chapters taught me how to set up and manage an Adwords campaign – something I could not do before reading this ebook. With this chapter I already had a general idea of how to write adverts and landing pages that would convert (maybe due to my experience as a seller on eBay), and this chapter affirmed my ideas rather than teaching me any new skills.

Perry then goes on to discuss ‘Tools, Tips & Tricks’. This section covers the following topics:

- Google Image Ads: Taking Advantage of Another Great Medium!!

- Site-Targeted Adsense!!

- Tweaking your Account with Google’s Bells and Whistles!!

- Cool Tips & Tricks for Generating New Keywords!!

- The Power of Capitalisation!!

- How to Test Your Product Idea Before You Develop Your Product!!

- Special Report: Do Less, Earn More & Live Better!!

This part of the ebook contains a lot of additional information about advertising using Adsense adverts on other people’s websites, rather than through the Google search via Adwords. Like with the other sections of the ebook, Perry explains the material well and includes plenty of examples. However, I’ve not experimented with Adsense as an advertising medium yet, so I can’t comment on how effective it is. Perry also uses this chapter to discuss the other tools Google offers Adwords users and offers a few more tips. Again, although this is a good chapter it just wasn’t as useful to me as the first two.

After this Perry goes on to answer readers questions in the chapter ‘Your Questions Answered’:

- What to Do When Keywords Cost $5-$10 per Click!!

- When You’re Up Against Stiff Competition: A Tidy Summary!!

- FAQ: Frequently Asked Questions!!

This chapter does exactly what it says on the tin – answers customer questions related to Adwords. Obviously, the value of this chapter is unique to the individual and the problems they are having. In his answers Perry conveys a lot of good information, but most of it can be found in other sections of the ebook.

The sixth chapter is ‘Improving Your World’ which includes the following subsections:

- An Unusual Application of Pay Per Click!!

- Shade for the Children: Feeding & Clothing Orphans!!

The above are bullet points are two articles by Perry which make up this chapter. Unlike the rest of this ebook these articles are not really instructional but still a good read nonetheless.

In the final chapter Perry goes onto explains sources of ‘Further Help & Services’ which includes:

- How to Get More Help with Your Campaigns!!

- More Tools & Resources from Perrry Marshall!!

- Epilogue: Restroom Confessions of a Millionaire Marketer!!

The beginning of this chapter contains a list of links for extra services from Perry. Then the epilogue teaches you how to build a list of customers and get backend sales. This was useful information and is a very valid strategy, but it was nothing new to me.

In conclusion, I would definitely recommend Perry Marshal’s The Definitive Guide to Google Adwords to anyone who wants to get a foothold in this market. I’m being completely honest when I say I didn’t have a clue about how to use Adwords properly before reading this guide. At the time of writing I’ve run multiple campaigns – some successful, some not – and achieved average click through rates of 1.5% and conversion rates of 20%. There’s room for improvement for sure but I now know what I’m doing. I can use the Adwords program to generate traffic and I can convert this traffic into newsletter subscribers. It is a big increase in spending compared with what I am used to, but that’s the price you pay for instant traffic. My intention when reading this ebook was to learn how to use Google Adwords to generate valuable website traffic and this ebook gets full marks because that is exactly what it has taught me.

GOOD POINTS

- The detailed step-by-step instructions with screenshots really help. You can implement the information as you read.

- There’s plenty of examples which again are a great help. If something doesn’t click at first, a different example often aids understanding.

- The ebook is really well written and easy to read. Perry provides just the right mix of instructional information, real life stories and examples, which makes the ebook really enjoyable to read.

- It’s great value for money. I’ve paid a similar price for ebooks which are less than fifty pages in length and quite happily done so. However, with over 200 pages in the main ebook plus all the free bonus Perry really has delivered.

BAD POINTS

- There are additional tools and services which you have to pay for. I wasn’t expecting to have to pay more than my Adwords fees.

HOW I HAVE GAINED FROM THE DEFINITIVE GUIDE TO GOOGLE ADWORDS

As I mentioned earlier in the review I’m getting an average click through rate of 1.5% and converting this traffic at around 20% Not only have I gained new subscribers but I’ve also learnt how to use Adwords – a useful skill that I did not have before reading this ebook.

Tom Parker offers many more free, impartial reviews of Internet Marketing products that have helped him succeed online at http://www.theebookcavernreviews.co.uk/ If you want to be notified when new reviews are added to the website then join The Ebook Cavern Newsletter at http://www.theebookcavern.co.uk/ebookreviewsignup/

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Top 5 Tips of Google AdWords Secrets

Saturday, December 12th, 2009

For online ally marketers, Google AdWords is one of the most energetic ways to span out to a wide session of potential customers.

This unmistakable and untroublesome to service contextual advertising programs allows businesses to purchase poster links on relevant website all across the Heavenly body Wide Net.

Tips for achieving prolonged impact ditch Google AdWords are typical, but multiplied intelligible secrets to prosperity are overlooked. Learning some of these top Google secrets care revise your chances of diggings a thriving racket wrapped up keyword marketing.

Top 5 Adwords Secrets

1. Write up Compelling and Keyword – Well-to-do Ad Titles

Mark management to stretch the due get-together, you wish to center your AdWords campaigns on strong – chosen keywords. However, factual is besides something to produce charismatic titles that grab speaker attention and inspire them to sageness on your links. By creating titles that successfully incorporate keywords into intriguing titles, you culpability dramatically elaboration the ability of your AdWords marketing campaigns.

2. Passageway Your Adwords Impression

Once you ‘ ve created an ad, you demand to passageway the go mastery neatness to gauge the return on your wager. If an AdWords ad is a considerable fortune, you should forward a resembling policy to near campaigns. If an ad performs ill, you will comprehend that you committal to adjust your AdWords strategics and method sway the imminent.

3. Appropriateness Calls to Reaction

You albatross ‘ t trustworthy vision readers to drift your AdWords links if you don ‘ t turn over them a sterling inducement to. Inquiry your readers to take some sort of going is a inordinate motivation tool and culpability significantly correct the divination – terminated rates of your ads. Phrases analogous because ” Buy Instantly, ” ” Download Today, ” and ” Sign Up for For free ” have proven to act as indubitable efficient attention – grabbing calls to game that inspire readers to hep to.

4. Institute Coming Pages

When readers vision your AdWords link, they yearning to grasp heavier lore about your proposition hastily. Don ‘ t tidily direct your links to your at rest page or product pages. Discover a specific entrance page for each ad that spells out the details of your offer, why evident is a terrible approach, and how embodied liability boon the customer. Using AdWords links to this day communicate your sales pitch to the customer is one of the ace ways to incorporation online sales.

5. Polestar on the Exclusive Qualities of Your Biz

What sets your livelihood apart from the thousands of merchants promoting their goods and services on the Internet? String uniformity to get the attention of online viewers and generate lots of link clicks, you ought to stand out from the crowd. If your occupation offers a rare service or has an archetypal tag line, showcase your aptitude mark your AdWords message. The express hangout of online advertising makes material simple to blend imprint, for you essential to boast a plan to substitute distinctive and beautiful.

Conclusively, enshrine that legitimate achievement often comes with trial and error. By planning your AdWords campaigns and tracking the success of your ad links, you will be able to plan and implement highly successful keyword marketing campaigns. Be patient, stay motivated, and stay open to new ideas in order to build a bright future in online marketing.

Rifqi Munfaridon
http://www.articlesbase.com/marketing-articles/top-5-tips-of-google-adwords-secrets-752657.html

The Secret Of Beating AdWords And Developing A Strong PPC Campaign

Saturday, December 12th, 2009

If you’re taking the step out into the wide world of Internet marketing, you’ve probably already made the decision of whether or not to launch a pay per click marketing campaign. But do you know the secrets of beating AdWords? Or are you doomed to become just another statistic in Google’s game of cyberspace domination?

That may sound a bit melodramatic, but it’s true. Until you discover the secrets of beating AdWords you’re going to find yourself stuck in an endless volley with Google for web traffic and cost per click on your ads-and nine times out of ten you’re going to be the ball! Why? Because when it comes to AdWords, Google doesn’t play fair.

Google, as a search engine, is dedicated to providing its web browsers with information that is as accurate as possible for each of their searches, a policy that applies to their AdWords ads as well. In an effort to contain the SPAMMERS out there who want to take advantage of the popularity of AdWords to SPAM consumers around the globe, Google is constantly rearranging the guidelines that dictate where an ad will land in Google’s search index-or if it will find a listing at all.

The true secret of beating AdWords is learning how to make these rapidly changing policies work for you, and the real secret to beating Google at its own game.

If your AdWords campaign isn’t properly optimized to bring you the most traffic and highest number of sales possible for everyone who clicks on your ad, you’re going to lose hundreds of dollars of your precious and probably already stretched far too thin marketing budget to aimless web browsers who have no intention of spending a dime. Every day there are hundreds of web surfers who click on AdWord ads solely because they can. These clicks will eat up your marketing budget before you know it.
And then there’s Google Slap, one of Google’s latest attempts to keep SPAMMERS off the web. If you fall prey to a Google Slap, your ad could be off the web before you know what hit you-and taking your web traffic with it.

The secret to beating AdWords is to develop an AdWords campaign built on the keywords that best define your business, not the ones listed on today’s best seller list, and to carefully format your webpage and landing page so not even the most suspicious of web PIs will suspect you of SPAM. You have to learn how Google’s little games work. More importantly, you have to learn how to make them work for you.

Beating AdWords isn’t difficult, but it does require you to do your homework to discover all of the dirty little secrets that Google doesn’t want you to know. If you research your options, plan out your advertising strategy carefully and choose to develop an AdWords campaign that will provide consistent results for your business (as opposed to one that’s here today, gone tomorrow) it won’t be long before your PPC campaign gives you the results you’ve been waiting for.

Ray Subs
http://www.articlesbase.com/marketing-articles/the-secret-of-beating-adwords-and-developing-a-strong-ppc-campaign-734435.html

PPC Domination – Finally Adwords Training for the Nework Marketers Needs

Saturday, December 12th, 2009

I am sure it is not news nor does it come as a big surprise to you that people feel that we are living in shaky times. With all the jobs being lost, the shaky banking industry and traditional jobs tanking. There is certainly tons of fear in the marketplace.

I recently wrote a press release declaring that, in my humble opinion, 2009 is the “Year of the Entrepreneur”. Where once your friends ran scared from your opportunities telling you how risky it was, they are now approaching you asking how they too can start an at home business. Traditional jobs have now become more risky than being in an MLM.

So on the scene comes a great opportunity for the thousands of entrepreneurs- new and old- that are looking for answers on how to grow their businesses. Mike Dillard and Jim Yaghi come out with a powerful training course called PPC Domination. This program will show internet marketers how to dominate their market and advertise effectively even on a shoestring budget.

Mike Dillard is the well known creator of the concept called Attraction Marketing. He has gone on to build one of the largest online training networks for home business owners. So when he comes out with a product people take notice as Mike Dillard always over delivers. Mr. Dillard has announced the release of what he says is the “best way to build any business.”

The new step by step course is called PPC Domination and will officially open for sale on January 19th, 2009. You will be able to receive a 65% discount if you opt in early.

Mike Dillard’s, PPC Domination is truly the first in depth training manual created specifically for the small business owner. It will show SOHO owners how to set up Internet advertising campaigns the correct way. It will also show business owners how to get paid to generate new business leads, and to be successful in this competitive market with an advertising budget as small as $50 a month.

While PPC Domination is clearly not the first training program about Google Adwords it is the first targeted for home business owners, network marketing, and multi-level marketing that explains a successful Google advertising campaign with step-by-step video training.

The power of the program lies with Jim Yaghi’s successful experiences using Google Adwords. They also did market testing using a beta release of the project so that they could make sure that people would be successful applying the principles outlined in their training.

So here’s just a small sample of what you’ll learn inside the detailed training videos of “PPC Domination”…

* How to “glide” through setting up your first AdWords account in 13 minutes or less-even if you’ve never used the Internet before.

* A simple “short cut” that makes learning and profiting from AdWords twice as fast.

* The easiest way to make money with Google AdWords when starting out.

* How to make your AdWords advertising 100% FREE. (And, in fact, actually make you money every time you run your ads!)

* A sneaky way to use AdWords to get dozens of leaders to eagerly send traffic to your websites. (And without having to speak with them, make any special deals with them, or pay them anything.)

* A neat little way of using your computer’s spell check function to make your Google ads draw twice as many clicks. (And no… this has nothing to do with actually checking your ad’s spelling.)

* The only proven-effective way to take almost 100% of the risk out of AdWords advertising. (This is perfect if you hate risking money.)

* Why even “professionally” written Google ads-created by pro copywriters-often bomb. (Believe it or not, with Jim’s system, people with no prior copywriting experience have a HUGE advantage over experienced copywriters.)

* Jim Yaghi’s famous “3-minute work day” secret. (Probably the fastest and easiest way to make money with Google ever invented.)

* How to “legally steal” the branding power and name status of bigger, more “cash flush” competitors. (When Jim first demonstrated this to me, I almost couldn’t believe it. Jim actually shows you how to “steal” the top Google spots by using the names and branding of big name networkers in your ads-without breaking any laws or doing anything unethical!)

* A quickie “crash course” on writing Google AdWords headlines. (Your headline is the single most important part of your Google ad. Here’s how the world’s top AdWords marketers create their headlines-and how you can, too.)

* Why you should almost never send people from your Google ads to your home page! (This goes against what a lot of AdWords marketers are doing. Which is why most of them are broke and pulling their hair out.)

* How to make your prospects excited about visiting your site… before they even click your ad. (This is one of Jim’s most reliable ways to get leads that are so hot, they sign up without even knowing what your product, opportunity or comp plan is!)

* How to get extremely good at writing Google ads fast-even if you hate writing and find it painful now.

Mike Dillard truely has shown that he is an invaluable resource to the network marketing community by this release.

PPC Domination will have a 65% discount opportunity when the doors open on Monday, January 19, 2009.

Rebecca Holman
http://www.articlesbase.com/marketing-articles/ppc-domination-finally-adwords-training-for-the-nework-marketers-needs-749134.html

Is There a Google Adwords Tool That Works for Starting a Business Making Money Online?

Saturday, December 12th, 2009

Google Adwords: Is Success Possible?

As we attempt to start a business making money online and working from home, we use the most reputable services available, when at all possible. We read all the promotion and how others are so successful using Google and various forms of Internet marketing. But, if you don’t have enough knowledge of the tools, there can be costly learning curve.

Pay Per Click advertising is a dangerous game for those starting out, and even seasoned PPCers often pay far more for their advertising than they need to. If you need to generate quick sales or this is always an avenue for affiliate marketing. But, if you are not familiar with how to use the program and utilize the available features, this can be an expensive lesson. I started out using Google Adwords for an affiliate promotion that I felt I could make some quick income from, and spent much more than I made.

It was a very expensive lesson. I later came back with another affiliate campaign and did my homework. I used the Google Adwords Tool and selected the best possible less competitive and less costly keywords (phrases); and again lost money on this venture.

Programs Claim They Conquer Google

Since 1998, Google has grown from a two-man operation to what is arguably the largest and currently most popular search engine on the Internet. Most agree that Google garners more than 50% of all search traffic, with some estimates as high as 80%. It is the largest pay per click network and garners millions everyday from webmasters and marketers seeking a successful business making money online .

There are several programs that claim to have conquered Google Adwords and they want to share with you how they succeeded. The bottom line, they essentially tell you how to select keywords and which ones are best to bid to avoid the Big Dogs. They advise you to not bid one common phrases and “bottom fish” for lesser used words. This makes some sense, but are these the words or phrases being used enough to provide you with the numbers to make a profit?

The Big Dogs experiencing the success fail to mention they spent thousands of dollars and many hours of trial and error before they had any success! Yes, they spent thousands trying to start a profitable business online. They also fail to give the details or steps to their success, it is usually very vague. They omit use of Content searches which are less expensive and where I got best results. Then there are different niches, different keywords and more trouble than they have addressed. We leave those experiences out of the dollars we could have used to generate needed traffic to our sites.

NothingTo Brag About

For most of us, our first Google Adwords experience is usually one that we do not brag about. The concept of creating ads and bidding on keywords seems rather simple, but the reality of Google and its Adwords program is anything but trivial. Problems that most of us face at the beginning include (but are not limited to):

• Minimum Bid Prices TOO high

• Not enough impressions

• Not enough clicks

• Poor Click Thru Rate (CTR)

• Clicks but no sales

• Disapproved Ads

If you have experienced any (if not all of these things), you are not alone. In fact, most novices trying to understand Google Adwords experience these issues regularly. I, again, painfully remember quite well my first experiences using Google’s Pay-Per-Click program and the memory is not pretty. As time went on, the position of my ads started to drop as the minimum bid prices began to rise. It was a downward spiral. What I thought then was what if I could sit in a room with a top marketer, look over their shoulder and observe exactly how they approach setting up an ad campaign on Google.

What If You Could See The Big Dogs Details

If it were possible to look at the Big Dogs keywords and phrases. Watch how they establish minimum and maximum bids. Observe them actually developing the ads that bring in the dollars that make them “Big Dogs.” Well, I reviewed a NEW software product that provides many of the options we all relish.

I want to tell you about a brand new keyword research tool that will allow you to view any webmaster’s Adwords keyword list. You’ll be able to see the keywords that any Adwords advertiser is bidding on! Plus, you’ll be able to see a ton of other extremely valuable information.

The software is free version of the software available now, but will likely not be free forever. They’re testing the market and want your feedback. Visit the link below for a copy of this brand new, free, software before it’s too late.

James Hovey
http://www.articlesbase.com/ppc-advertising-articles/is-there-a-google-adwords-tool-that-works-for-starting-a-business-making-money-online-749420.html